PENTHOUSE LAUNCH
Southbank Place
Joint developers Qatari Diar and Canary Wharf Group (Braeburn Estates) briefed Ellwood to organise and execute a press event and wider outreach campaign to promote the launch of two of the development's prime penthouse units.
The Penthouse at Belvedere Gardens, expertly designed by Goddard Littlefair, was launched in Winter 2021, with an Open House press launch event held in December, followed by various themed events in early 2023, including an exclusive art showcase and a press experience arranged in the dedicated Health Club.
The spectacular Portia Fox Penthouse followed in 2023. The apartment featured unique and rare pieces of furniture and artwork, so the team arranged an evening address with key artisans to discuss and showcase their work, which perfectly positioned the apartment as one of London’s most exclusive abodes.
Key Campaign Stats:
Total Reach
410 million
Articles to date
102
Media Value